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Brand architecture
Visitors will access product pages primarily through the product portfolio which is based on the Brand Architecture.
While pages are created based on input from businesses, the Company Brand/Communications team has final oversight on content and publication of the following page types:
- Portfolio
- Capability
- Specialty
Medical and Surgical Equipment portfolio
| Capability | Business(es) represented |
|---|---|
| Bed frames | Acute care |
| Cleaners and disinfectants | Surgical*, Acute care |
| Clinical seating and transport chairs |
Acute care |
| Emergency medical equipment | EMS |
| ENT | NSE |
| Image guided therapies | IVS |
| Infrastructure and room design | Communications |
| Integration and connectivity | Communications, Endoscopy* |
| Navigation | Navigation |
| Orthopedic disposables | Surgical |
| Patient room furniture |
Acute care |
| Personal protection equipment | Surgical |
| Pharmaceutical waste management | Surgical |
| Power tools | NSE, Surgical* |
| Sponge management | Surgical |
| Stretchers | Acute care |
| Support surfaces | Acute care |
| Surgical visualization | Endoscopy*, Sports Medicine |
| Surgical suction | Surgical |
| Temperature management | Acute care |
Orthopaedics Portfolio
| Capability | Business(es) represented |
|---|---|
| Craniomaxillofacial | CMF |
| Foot and ankle | Foot and Ankle |
| Joint replacement | Ankle, Joint Replacement* |
| Spine | IVS, Navigation, NSE, Spine* |
| Sports medicine | Sports Medicine*, Endoscopy |
| Trauma and extremities | Trauma and Extremities |
Neurotechnology portfolio
| Capability | Business(es) represented |
|---|---|
| Cranial | CMF, Communications, Endoscopy, IVS, Neurotechnology*, Navigation, NSE, Spine |
| Neurovascular | Neurovascular |
| Spine | CMF, Communications, Endoscopy, IVS, Neurotechnology*, Navigation, NSE, Spine |
Services portfolio
| Capability | Business(es) represented |
|---|---|
| Repair and servcie solutions | Acute care, EMS, Endoscopy, IVS, Communications, Navigation, NSE, Surgical |
| Flex Financial | Flex Financial |
| Managed service | Endoscopy |
| Performance solutions | Joint replacement |
| Reprocessing and remanufacturing | Sustainability solutions |
* = Primary BU if a page represents more than one business.
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