Business Unit Page Template

Governance

The business unit landing page is where specific units can develop content that speaks directly to their customers, employees and partners. This landing page should include basic “About Us” content for the business unit but also include content to for product launches, campaigns and other marketing efforts.

This page will be available via the global navigation under the "About - Our businesses" section of the megamenu.

Alternatively, businesses that want to promote their page externally can request IS to have a subdomain setup, (e.g. [business unit].stryker.com) that will point to the business unit landing page.

The content owner is responsible for populating and maintaining content via the CMS for the business unit. Corporate Marketing is responsible for determining whether a business requires a unique landing page. All content should be routed through the usual legal process. 

Content Owner:

Business Unit