Marketo form

This component allows an author to input a Marketo form ID to embed a Marketo form on the page, performing basic integration with Stryker's enterprise marketing automation system.

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Marketo form | Stryker

Release 5.0.9

Marketo form

The Marketo component now supports forms created in the Marketo Sandbox enviroment. This enables testing of Marketo programs prior to deploying to production.

Overview

Governance

If a business needs to more flexibility around forms than what is currently provided by the business contact form, Marketo forms are currently the recommended option.

Leads generated from the website are governed by the Marketo lead retention policy.

Good to know:

  • Authors must be active users of Marketo and may need to coordinate with Stryker's Marketo team.

Configuration settings

  • Form Id: Marketo form ID provided by Stryker IS
  • Use Production: Tick the checbox if the form is in the Marketo Production environment
  • Select Action: Determines the behavior of the page after the form is submitted: Show Message or Redirect to Page 
  • Thank You Message: Message that should appear if "Show Message" is selected
  • Redirect Page: Defines the page that the visitor should be redirected to if "Redirect to Page" is selected

Setting up the form:

  1. Open a page in the AEM editor
  2. Add a 2 column component (2/3 + 1/3)
  3. Click the + button and add the "Marketo Form" component
  4. Hover over the placeholder and click the wrench icon
  5. Enter the form ID provided to you by Global IS. If the form has been deployed to the Marketo production environment, click the "Use production" checkbox.
  6. Select the desired action that will take place after the form is submitted. "Thank you message" will display an inline message you configure once the submit form is clicked. "Redirect to page" will redirect the visitor to a page you specify; this method is recommended to capture form success metrics.

How to obtain a form ID

Submit a request to the Marketing Operations team. Please include information about the purpose of the form. If information will be gathered for marketing purposes, you must capture consent from the user.

Request a Marketo Form

Example Marketo form

All the content below this line is generated from the Marketo form.

Thank you!