Bunion
Welcome to the PROstep MIS and Lapifuse Patient Marketing Toolkit
As a healthcare provider, you understand your patients need accurate and comprehensive information about their health care. Our patient education and marketing toolkit was created with this express purpose in mind. We offer a wide variety of options to help your practice reach patients through various platforms including print collateral, website content, digital marketing, social media and public relation efforts.
Start exploring the ways you can give patients the opportunity to learn more about PROstep minimally invasive surgery and Lapifuse bunion correction procedures.
National patient campaigns are intended to raise awareness of bunions and to educate patients about surgical solutions for these conditions including PROstep minimally invasive surgery and Lapifuse bunion correction procedure. Our patient education, digital marketing, social media and public relations efforts drive patients to each product’s respective patient website where they can learn more about the procedures and locate a provider in their area to schedule a consultation. The goal of this program is to empower patients to seek treatment by connecting them with our physician customers. Talk to your sales representative today to be added to our surgeon locator.
Our patient education brochures, posters, banners and more are intended to help build understanding and confidence during patient clinic visits and provide a pathway to additional information after the appointment. These materials can help educate patients on bunion pathology, the features and benefits of PROstep minimally invasive surgery and Lapifuse bunion correction procedures. To order, contact your sales representative today
It’s important that you have the educational resources you need to prepare patients for their upcoming procedures. That’s why we are excited to provide you with the Content Delivery Network (CDN), which provides patient education website copy, imagery and animations regarding Stryker products, that you can easily add to your website. With the CDN, you will receive notifications anytime product or procedural content has been updated as it will automatically update on your website. As new content is added, you will receive a notification to preview the content and determine if this content will be helpful for your patients to review on your website.
Get started today by creating an account at www.patientwebsitecontent.com.
Media outreach – also known as “pitching” – consists of reaching out to a press contact with the intent of introducing your organization, or in the best-case scenario, generating a positive story in the news or securing an interview for a spokesperson (physician or patient, in this instance). What’s more – if you routinely pitch yourself to your local media and begin to build a relationship with editors and producers, they are more likely to tap into you as a resource for health stories at a later date. To learn more and request a copy of our Patient Marketing Toolkit, contact us at patientmarketingfa@stryker.com.
Social media is a great way to develop an online presence and communicate directly with your existing patients and attract new patients. To learn more and request a copy of our Patient Marketing Toolkit, contact us at patientmarketingfa@stryker.com.
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